For a network as Social Media Volunteers for Heritage with members working in different countries, remote from each other and with limited opportunities of physical meetings, it is very important to have a common understanding about the topic in order to be able to speak with one voice. Therefore the participation at a Social Media Volunteers Training Seminar is a mandatory condition to become a part of Social Media Volunteers for Heritage.

During the training seminars the participants receive basic theoretical background about heritage and study different aspects of heritage. They get to know different tools useful for reporting about heritage and are instructed concerning journalistic standards. They have the possibility to get to know each other, to exchange about their own experiences in these fields and to share best practise examples.

The central part of the training seminars is the journalistic work “in the field” – exercises about real heritage-linked topics. During a “Day of Inspiration” the participants get to know various heritage sites representing different types of heritage and different approaches to handle heritage-linked issues. On the following day they are asked to work in groups of two persons concerning one or more of these sites while following special thematic lines as “hidden heritage”, “multilayered heritage”, “new ways of reception of heritage”, “public accessibility of heritage” or “heritage and civil society”. The results are presented to all participants, used as examples to discuss structural, content-linked and journalistic questions and are later published at

Social Media Volunteers for Heritage Training Seminars are lead by a joint tem of European Heritage Volunteers and Europa Nostra and have usually around fifteen participants – three or four volunteers, which are already a part of Social Media Volunteers for Heritage, and twelve newcomers.


The Training Seminars take place twice a year – in spring and in autumn.
The first seminar was held in August / September 2016 in Weimar, Germany.
The second seminar will take place from May, 28th, to June, 2nd, 2017, in Weimar, Germany.  
The third seminar is planned for September 2017.